BFGoodrich creates dealer-facing templates for dealers to download and utilize on MichelinConnect.com. These templates and advertising elements include in-store point-of-purchase, social media content, newspaper ads, web banners and radio scripts. I was responsible for taking the concept and versioning them out for various sizes, totaling over 30 pieces. The challenge is taking a horizontal layout and making it work vertically and in multiple sizes in addition to understanding its role in print and digital.